Mello · The small print
Privacy Policy
Last updated 6 November 2026
1. Who we are
Chin Chin Soho Limited (“Mello”, “we”, “us”) runs mellodeluxe.com. We are the controller of your personal data. Company number 10911103, registered office 4a Brecon Court, William Brown Close, Llantarnam Industrial Park, NP44 3AB.
For any question about your data, email [email protected].
2. What we collect and why
| What we collect | Why we use it | Legal basis |
|---|---|---|
| Name, delivery and billing address, email, phone number, order details | To process, deliver and support your order, and send order emails | Contract |
| Payment details | Taken and stored by Stripe to process your payment. We never see your full card number. | Contract |
| Email address for the newsletter | To send you news, recipes and offers from Mello | Consent (you can unsubscribe at any time) |
| Name, business name, email and message from the wholesale form | To reply to your enquiry | Legitimate interests |
| Emails you send us | To answer your question or complaint | Legitimate interests |
| Information about how you use the site (pages visited, device, approximate location) | To understand and improve the site | Consent (analytics cookies) |
| Technical data such as IP address | To keep the site secure and working | Legitimate interests |
| Order and payment records | To meet our tax and accounting duties | Legal obligation |
We do not sell your data. We do not make automated decisions about you.
3. Who we share it with
We only share what each provider needs to do its job:
- Stripe: payments
- Royal Mail: delivery
- MailPoet: newsletter emails
- Google (Google Analytics): website statistics, only if you accept analytics cookies
- Creative Collab and our hosting provider: building, hosting and maintaining the website
- Cloudflare: website security and spam protection
- one.com: our email
- Our accountants, and authorities such as HMRC when the law requires it
Some of these providers store data outside the UK. When they do, they use safeguards approved under UK law, such as the UK International Data Transfer Addendum or the UK-US data bridge.
4. How long we keep it
- Order and payment records: 6 years after the end of the tax year, as required by HMRC
- Newsletter: until you unsubscribe
- Wholesale and customer service emails: up to 2 years after our last contact
- Analytics data: 14 months
5. Your rights
You have the right to:
- ask for a copy of your data
- ask us to correct or delete it
- object to, or ask us to limit, how we use it
- ask us to send it to you or another company in a common format
- withdraw your consent at any time, for example by unsubscribing or changing your cookie settings
To use any of these rights, email [email protected]. We will reply within one month.
If you are not happy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113. We would appreciate the chance to sort it out first.
6. Security
The site uses an encrypted (HTTPS) connection. Payments are handled by Stripe. Access to customer data is limited to the people who need it.
7. Children
Our site is not aimed at children under 13, and we do not knowingly collect their data.
8. Changes
We may update this policy. The latest version will always be on this page, with the date it was last updated.